Research

RESEARCH PHILOSOPHY

Product research should serve three goals:

1. Illustrate the experience of the user as clearly, empathetically, and as faithfully as possible.

2. Foster empathy among stakeholders through clear communication.

3. Connect insights to opportunities for product innovation.

Empathy is key to my research philosophy because when we create, design, and engineer for as many people as possible, we build a solid foundation for world-class products.

Qualitative Research

My approach to qualitative research focuses on understanding the complete context of the user and how that context contributes to their relationship with the product or service. Uncovering this relationship is key to a clearer understanding of user behavior. I specialize in moderating qualitative interviews within the following areas:

• 1:1 in-depth interviews

• Dyad + Triad Interviews

• Youth Interviews (13+)

In addition to interviewing, I have extensive training and experience with the following methods:

• Diary Studies

• Journey Mapping

• Jobs-to-be-Done

Quantitative Research

Quantitative research is my bread and butter as I focused heavily on quantitative methods in my graduate school training. My command of quantitative methods includes:

• Behavioral & Log Data Analysis

• Statistical Analysis (ANOVA, regression, SEM)

• Survey design, development and deployment

  • Survey Tools: Qualtrics, SurveyMonkey

• Experimental Design

International Research

My international experience covers several markets: EMEA, APAC, LATAM, India. In the last 2 years I’ve developed cultural fluency in APAC markets including Japan, Korea, India, and Thailand. Empathy and context-gathering are especially important in international work because of unique nuances in language and cultural context, so in international markets I always work with local vendors to provide background and immersive context.

RESEARCH PORTFOLIO

Resume and portfolio available upon request.